It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This week’s board is stylish, ambitious and a little trendy (am I the only one who didn’t know millennial pink was a real thing?). Light blush pink brings a touch of softness and femininity, and pairing it with darker shades of pink and gray adds strength and sophistication. A chunky serif font (another trend!) feels classic and modern at the same time, and some texture brings it all together.

The traits I wanted to convey with this moodboard: sophisticated, stylish, and ambitious.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you! Check out my services to see how we can work together.

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