5 Reasons Why You Need A Website For Your Business
Does my business really need a website? Can’t I just use social media or rely on referrals?
Social media is an incredible tool for sharing your message and connecting with people all over the world. Even if you’ve been able to grow your business using social media -- if you want to build a strong, trustworthy brand, you must have a website!
Your website doesn’t need to be complicated. It can be simple and effective. Taking the time to create a strategic, clear website can save you hours and set your business up for long term success. Read on for a few more reasons why you need a website for your business.
1. You’re not dependent on social media
Social media is used as a marketing tool, not as the home for your business. Social media is changing constantly. When you have your own strategic website, you control your content and your message. As trends and algorithms change, you aren’t dependent on constantly learning how to stay ahead on instagram. Social media will be used as a tool, not as the only place people go to learn about your business online.
2. Professionally display your services
Having your services clearly explained on your website makes it easier for potential clients to find you and hire you. If someone misses a post about your services, they need somewhere to go and learn about how you can help them. This also makes it easier for past clients or friends to refer you. Rather than expecting people to be able to fully explain your services or programs, they can simply point someone to your website to learn everything they need.
3. A website can streamline your business
Your website can serve as a hub for everything within your business. If you have multiple services, courses, and products, they can all live in one place and be easy for people to find. It’ll streamline your process too. With a website, you can embed your scheduler, contact form, questionnaires, invoice links all in one place. Your downloadable freebies have a place to live along with all of your original content that you’ve created.
4. It builds trust and credibility
Anyone can quickly set up an Instagram or Facebook account. Having a professional and unique website sets you apart as a professional, trustworthy business. People will only buy from you after they trust you. Showing up consistently and being found easily online (in multiple places) will show you are a credible business.
5. A website saves time
Your website can answer general questions that you get a lot. Rather than going back and forth in DMs, your potential clients can go straight to your website to get their questions answered. And then while they’re at it, quickly inquire or book a free consultation call with you.
If you want to learn more about the most important things to include on your website be sure to grab my Homepage that Converts Checklist that will help you create a homepage that is clutter free and inspires visitors to take action.