It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This week’s board is modern, refined, and feels very high quality. The deep navy blue conveys a strong feeling of trust, while the lighter pink brings in a sense of softness. Watercolor textures also create the soft, delicate mood. This board would be perfect for a creative brand like a wedding planner or even a more serious brand like an accountant that wants to convey a well established brand.

The traits I wanted to convey with this moodboard: well established, organized, and refined

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

If you want to learn more about creating a visual brand identity that is aligned with your brand traits be sure to grab the Brand Clarity Workbook. The workbook will help you get clear on your brand strategy to create a consistent visual brand that feels on purpose.

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