It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is peaceful and easygoing. The soft light blues and tans give the beachy vibe that feels very laid back. I imagine this moodboard being perfect for a boutique hotel near the coast, or a brand that creates peaceful experiences such as a spa or wellness space.

Brand Traits: Calm, casual, and peaceful

Who this Moodboard is perfect for: A business who wants their audience to feel at peace and relaxed when interacting with their brand.

Have you discovered your brand traits?

Having an understanding of your brand traits helps you create a visual brand that feels aligned and evokes the feelings you want someone to experience with your brand. These brand traits will continue to guide you through everything you create for your business. I can help you uncover your brand traits in my Brand Clarity Workbook. The workbook will help you get clear on your brand strategy to create a consistent visual brand that feels on purpose.

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