Case Study: Cultivate Market
Cultivate Market is a natural bulk market featuring beautifully hand-crafted artisan goods for the sustainable, non-toxic home. Kimberly, the founder of Cultivate Market, became frustrated at the lack of sustainable options available in her community. She desired to live more sustainably and find natural alternatives to common household items. She thought “there has to be a better way” than this constant plastic, huge carbon footprint of consumption.
Kimberly realized that her purchasing decisions hold a lot of power over the future she wants to create for her children and this world. With every dollar we spend, every product we purchase for our homes, we are voting for change towards a more sustainable future. Cultivate Market is a solution towards a beautifully sustainable community.
Kimberly has a big vision for Cultivate Market and it started with a strong visual brand and website. As Cultivate Market expands and scales into multiple brick and mortar locations, she knew a powerful brand was part of that foundation.
“Oh my goodness Samantha!!!! I love it, I love it, I love it!!! All of it. It's spot on. Perfect. I am literally tearing up. You are amazing!!!”
Kimberly Pymm, Cultivate Market
Building Anticipation
As we finalized the visual brand, Kimberly wanted to start building up excitement around the website launch. I created a landing page that allowed Kimberly to start growing her mailing list before the official website launch and start selling digital gift cards.
We also worked together on social media templates to ensure that the brand was visually consistent across all platforms.
The Launch
The Cultivate Market brand and website officially launched and is continuing to grow. Kimberly is working hard to open the first refill location in her local community with plans to expand in the future. The refill locations will be an extension of the visual brand we created for Cultivate Market.
This is the power of creating a clear, consistent visual brand. Even without a physical location, it can be carried through social media platforms, email marketing, and anywhere else your business exists. It builds trust and credibility and attracts like-minded individuals who want to learn more about you and your business.
see the full project
Ready to start the branding process?
If you’re looking to get clear on your brand strategy in order to create a strong, aligned visual brand, be sure to download my Brand Clarity Workbook. This workbook will guide you through getting clear on your brand strategy and show you how to translate your strategy into aligned brand visuals.
You’ll also get free examples of brand moodboards, color palettes, and font pairings!
