It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board was inspired by the changing of the seasons into Autumn. The warm burnt yellows and orange are cozy and simple, balanced with deep chocolate browns to create the grounded feeling. This color palette would be perfect for a coffee shop or an organic chocolate company.

Brand Traits: Cozy, minimal, and classic

Perfect for: Business owner who is looking for a calm, cozy, neutral vibe that feels organic and down to earth. Very classic and traditional with touches of modern to feel relevant and fresh.

Have you discovered your brand traits?

Having an understanding of your brand traits helps you create a visual brand that feels aligned and evokes the feelings you want someone to experience with your brand. These brand traits will continue to guide you through everything you create for your business. I can help you uncover your brand traits in my Brand Clarity Workbook. The workbook will help you get clear on your brand strategy to create a consistent visual brand that feels on purpose.

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