Inner Balance Medicine

Relaxed, modern & expert

Inner Balance Medicine is an acupuncture and integrative Eastern medicine clinic located in California. Owners Connie and Amanda wanted an updated, cohesive visual brand and website as they have plans to grow and expand in the future. It was important to create a brand that felt welcoming and relaxed, while also conveying their expertise and paying homage to their original logo. The brand mark was inspired by the Zen Circle, and the modern typeface was selected to add some personality while still feeling professional.

They offer a wide range of services based on their patients individual needs. They needed a simple website that clearly explained the programs and therapies without overwhelming or confusing potential patients.