Samantha Madeo Design

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Nourish Osteo

Healing, Grounded, and Unconventional

Nourish Osteo provides gentle manual therapy for the whole family. Osteopathy is a holistic form of health care that supports the healing of the whole person.

Kylie reached out when she was in the process of expanding from a single practitioner to a full clinic. She needed a brand to reflect her new practice and wanted her brand to feel grounded and have a healing nature. It was also important for the brand to feel organic & raw, and a little edgy—nothing too refined or perfect.

To create this balance of edgy and elegant, I created a hand drawn icon and customized the main font to add touches of imperfection. We also use a lot of texture to bring in elements of nature in unexpected ways.

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