It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

This week’s moodboard is bold and dramatic. The deep blue feels timeless and the rich yellow adds a warm touch. This palette would be perfect for an established brand that is focused and perhaps more on the serious side.

The kind of brand or business I envision using this moodboard: This board would be great for a financial business or lawyer. The mood feels very confident and trustworthy, while still conveying an approachable vibe.

The feelings I wanted to evoke in this moodboard: Strong, uncompromising, and decisive.

The visual I had in mind while building this: A small law office focused on helping creative entrepreneurs navigate through the legal side of their business. This brand needs to feel trustworthy and straight-forward, and be simply beautiful to resonate with their creative clientele.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know! 

Have you discovered your brand traits?

Having an understanding of your brand traits helps you create a visual brand that feels aligned and evokes the feelings you want someone to experience with your brand. These brand traits will continue to guide you through everything you create for your business. I can help you uncover your brand traits in my Brand Clarity Workbook. The workbook will help you get clear on your brand strategy to create a consistent visual brand that feels on purpose.