While scrolling Facebook recently, I saw this post:

“Business owners! Post a link to your website below without a description--just the link, it speaks for itself.”

For a minute I thought, does my website speak for itself? Can I post a link and not offer any explanation or description of what I do?

The answer for me was, YES! I’ve spent time crafting my copy and setting my website up in a way that it does clearly explain what I do, who I work with, how they can hire me, etc. And it reflects who I am and what my business is all about.

Now it’s your turn.

Imagine seeing the post above. Do you feel confident dropping your link in the comments section with no explanation, no description, no ‘here’s my link but….I’m still working on it..’?

Does your website pass this ‘test’ of sorts? If the answer is no, or you aren’t sure, here are a few things you can look for in your website:

1. Does your website explain what you do?

Your website should explain what you do using clear, concise language. This isn’t where you want to get creative or clever. Don’t make people think too hard.

2. Does your website state who you help and how?

Is it clear who you help? This can be super specific, like ‘single moms’ or it can be more broad like ‘busy professionals’. Either way you want to have a specific audience in mind when writing the copy for your site. You can state who you help explicitly, or it can be woven into your content.

3. Does your website have a clear call-to-action?

What are the next steps you want someone to take when visiting your website? Your website should make it easy for someone to take the next step with you. Signing up for your email list, scheduling a discovery call, a first appointment, whatever it is, the next step should be clear and simple.

These are really the bare minimum when it comes to content on your website. It’s simple, but it does require you to first be clear on your business and process yourself so you can convey that information. Read more here about the 3 things your homepage must include.

Beyond the minimum requirements is where you get to bring in content and design that builds the know, like, and trust factor.

Through design (think fonts, colors, and photography) you’re able to create feelings that make your brand unique and help tell the story of what your business is about. These are the elements that make your website memorable and enjoyable. And have the power to take someone from ‘just browsing’ to buying.

Your website is a powerful marketing tool. If yours isn’t currently working for you, it might be time to make some adjustments, or maybe you’re ready for a complete redesign.

If you’re interested in finding out more about how to create a powerful website, you can get started with my Homepage that Converts Checklist. In this free guide, I go into way more detail about what exactly should be on your homepage so that it’s set up to convert. Be sure to grab it at the link below!