Your marketing materials are an opportunity to build consistency in your brand and communicate your message. Everything from a course workbook to a welcome packet should be clear and on brand to keep your business looking polished and professional. Before jumping into design, there’s a few simple questions you can answer to get clear on the purpose of what you’re creating…

This week’s board is spirited and peaceful. Combining warm and rich earth tones with deep green creates a calming feel…

Even though you aren’t a designer, you know good design when you see it. So why is it so hard to replicate? The best way to make your DIY designs feel more put together and polished is to keep it simple. Here are three ways to elevate your DIY design…

This week’s board is positive and energetic. The bright pop of yellow conveys warmth and inspiration, while the natural wood and greens signify growth and a down to earth feel…

First impressions are huge when it comes to your website. Studies have shown that visitors decide within 10 seconds of landing on your website if they will stick around or not. While your visuals and layout design play a role, there’s a few basic questions that you can answer right away that will keep your ideal clients on your site. 

This moodboard was inspired by the feelings and colors of Autumn…

If you’re anything like me, you want details and what to expect before investing in your business. If you’re considering working with a website designer, here’s a look at what you can expect with my process…

This board is bright and cheerful. The bright palette is balanced with plenty of white space to keep an open, airy feel. I imagine this being inspiration for a trendy event planning business or a creative marketing agency…

Are you killing it on Instagram? Does your business even need a website? Even if you’ve been able to grow your business using social media -- if you want to build a strong, trustworthy brand, you must have a website…

This board is peaceful and easygoing. The soft light blues and tans give the beachy vibe that feels very laid back. I imagine this moodboard being perfect for a boutique hotel near the coast…

Keeping your visual brand consistent through all of the platforms you’re using helps create trust and consistency. Here are some tips on designing graphics that look professional, polished, and create a cohesive feed…

This week’s board is modern, refined, and feels very high quality. The deep navy blue conveys a strong feeling of trust, while the lighter pink brings in a sense of softness…

Building a cohesive color palette can be overwhelming because there are so many directions you can go. In this post, I’m going to walk you through the steps you can take to create a color palette you love…

This week’s board is earthy and comforting. The natural browns, tan and white create a simple neutral palette. The soft flowing textures add to the ease and simplicity of this board…

There are tons of talented designers, each with their own aesthetic, process, communication style, and personality. Finding the right designer for you will result in a great experience and results that you’re inspired by…

This week’s board is stylish, ambitious and a little trendy (am I the only one who didn’t know millennial pink was a real thing?). Light blush pink brings a touch of softness and femininity, and pairing it with darker shades of pink and gray adds strength and sophistication…

Investing in a professional website design will last years and grow with your business. So, how do you know if you’re ready to invest in a new website? Here are five signs that show it may be time…

This week’s board is vibrant, welcoming, and expressive. With this palette, I imagine simple black and white being used with pops of bold bright colors to add visual interest and energy…

The deep purples convey the feeling of passion and luxury. The lighter shades of purple balance the dark to keep it from feeling too heavy…

This board makes me think of a trendy juice bar or cafe. It feels very modern and open, with a touch of texture to add some personality…

This board is inspired by my upcoming trip to Palm Springs. I’ve never been, but I love the colors and textures that I’ve seen in photos. To me this feels charming, chic…

This board is focused and graceful. It has a very clean and minimal feel, and the browns bring in some warmth. The dark blues and bright white have…

This board is warm and modern. The clean palette is minimal and the warm mustard yellow brings in a rich pop of color…

Choosing a color palette is one of the best ways to convey the mood of your brand and create an experience for your customers. Building a cohesive color palette…